I have seen this for years. Just like at gas stations. Save .25 cents per gallon, download our app. This happened a few years back when a grocery chain teamed up with a gas station chain. The scam was (what i call a scam) that download the app and get a customer number, when you purchase gas you enter your customer number in and save $$ PLUS you build points, then you can use those points and redeem as dollars at the grocery store. I figured it was about tracking where you buy gas, how much gas, how much you spend on gas, a lot can be extrapolated from simple data points. And all that juicy data. And then when redeem points at grocery store, they now have all your data from there... which store did you go to, how far did you drive, how much did you spend. It also basically triangulated the store and gas station data. Even knowing how far you are likely to go for a "deal" as in how scam-able are you. It blew my mind that people just mindlessly sign up for this crap. Just enter your phone number to save! Its all a damn scam to get info on the population and consumers. Imagine how valuable it is though, they do pay out money and in total savings can be 100's. Thats how valuable it is to them. Also.. WTF is with this new crap that your phone number verifies your identity. They are going to link us all in with this BS. Since I dont have a phone number attached to me (as in a account with a major brand) I remain unverified at banks even. Its not like a have to prove who I am when i get a phone, I assume it has to do with credit reports, since the phone company checked my credit report and gave me a phone contract then the others use that as verification. So that equates to bad jew credit or no jew credit no phone for you slave and no bank accounts and no ......