New Belgian Brewery's Fat Tire, made 30 miles from here. But now they're doing a "New Coke" stunt by completely changing it.
"The brewery describes the reimagined amber ale as "easy drinking, with a medium body, crisp finish, and deep gold color" with a flavor profile of "subtle caramel and floral aromas and light bitterness."
"Longtime Fat Tire drinkers will clearly recognize the original Fat Tire flavor when tasting the new recipe," recipe developer and New Belgium Brewmaster Christian Holbrook said in a statement. "So far, many are telling us they prefer the crisper, brighter version and feel excited for the change."
Yeah, right. Grabbing defeat from the jaws of victory.
New Belgian Brewery's Fat Tire, made 30 miles from here. But now they're doing a "New Coke" stunt by completely changing it.
"The brewery describes the reimagined amber ale as "easy drinking, with a medium body, crisp finish, and deep gold color" with a flavor profile of "subtle caramel and floral aromas and light bitterness."
"Longtime Fat Tire drinkers will clearly recognize the original Fat Tire flavor when tasting the new recipe," recipe developer and New Belgium Brewmaster Christian Holbrook said in a statement. "So far, many are telling us they prefer the crisper, brighter version and feel excited for the change."
Yeah, right. Grabbing defeat from the jaws of victory.
(post is archived)