I don't buy name brands unless there is something actively wrong with the store brands or generic brands. For example, I tried no-name cornflakes for a while. They tasted just fine, and the flakes were larger, which I liked. I stopped buying them because the flakes were embedded with black specks of what I assume was carbon from the cooking process. Another example, I used to buy no-name ice cream, which tasted the same to me as brand name ice cream, but I stopped because I kept encountering small bits of paper from the ingredients bags, and small pockets of dried powder that had not been mixed into the rest of the ice cream properly. Another example, no-name pancake mix. Stopped using it when I found a small bug in a box. Part of what you pay extra for with brand name products is quality control.