This is a developing, accessible story that most people have heard about. Very little is known, therefore wide-ranging analysis and discussion is politically acceptable. It's a rare, mad-libs style memetic opportunity. What fun, provocative, or productive hijinks can be had? Ex: A. Inflating/releasing large copy-cat white balloons to promote a well crafted message. (news media outlets who are now primed to report on fuzzy footage of a white balloon) B. Filming a fake "chinese" whistleblower detailing what the "secret" payload is, leak to b-tier alt-media C. Creating a fake doomsday cult that worships the balloon and puts out a website/YT Channel + press release Any other suggestions?