lol it's all marketing!
Haha yeah I figured. I see that word everywhere when I'm in the city. Everything is artisanal now; pasta, apples, candles, soap, list goes on.
I like your idea though. I enjoy fueling up at the station for nostalgia and the smell of diesel and gasoline. If they weren't toxic I'd drink it. That would be an amazing artisanal beverage:
HIGH OCTANE: GASOLINE ENERGY DRINK
made with the smell and taste of gasoline without the poisoning, seizures, heart attacks and paralysis
Oh! and I forgot, the gas stations would be either self-service or full-service (oil check, windshield wash).
Give the full service employees Hugo Boss styled, artisanal jumpsuits with arm bands that have your company logo.
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