If it's red nose day for sids it's actually worse than that. Sids is an issue where a baby just stops breathing for no apparent reason. As far as I can tell, the sids organizations spend most donations on paying people to create guidelines to prevent babies suffocating in their sleep (don't have toys in the crib, use a sleep sack not a blanket ect). Not, you know, trying to figure out why some babies just stop breathing for no apparent reason.