Reach is actually more important and you can prove these types of things by going to the extreme.
Being factually right but reaching no one = zero
Being factually wrong but being the only one who reaches anyone = winner
Your overall affect / "win" value is a product of both.
But still lets say you being factually right means your exposure wins out 100% of the time to someone who is exposed to both (which isn't even true in real world cases). Then reach STILL! wins.
If you don't even reach over 50% when the other side does you basically automatically lose. Whether you were right or not.
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