Humans, as a whole tend to treat the most oft repeated "fact" as true. Or the most recently heard argument.
The side with the larger reach means more people hear the statement more. This adds some of what I'll call factual inertia.
Its kinda like food and water. Water may be more important, but you need both
Reach is actually more important and you can prove these types of things by going to the extreme.
Being factually right but reaching no one = zero
Being factually wrong but being the only one who reaches anyone = winner
Your overall affect / "win" value is a product of both.
But still lets say you being factually right means your exposure wins out 100% of the time to someone who is exposed to both (which isn't even true in real world cases). Then reach STILL! wins.
If you don't even reach over 50% when the other side does you basically automatically lose. Whether you were right or not.
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