For them, "winning", is more valuable than truthfulness, honor, integrity, morality, and ethics. For them, nothing maters other than doing whatever it takes to win. Which is, of course, why they must never be allowed to win again. They are evil to good in the binary equation. Everything else is shades between. Which is, of course, why they support relativistic moralism to good's absolutism.
Example:
Evil: Killing off good is good for everyone else, therefore genocide is good. It's relative to the desired perspective.
Good: Killing and especially genocide is bad in absolute terms unless speaking of the absolutely irredeemable. Exceptions don't make the rule.
It's all selfish action. They don't care about the consequences to others as long as the (immediate) consequences to themselves are good. Thus, a lack of principles, and the end justifying the means.
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