Decades ago, the country and western music industry decided to promote poseurs and brokeback coca-cola drugstore cowboy bullshit instead of actual genuine musicians from that culture. So now they just have to have that carbon-copy fake deep-tenor voice, and bullshit pseudo-panhandle accent, and the same narrow subject matter range of the current shit, and they get promoted if they look just right in a cowboy hat and have an American-sounding name.