You are 100% correct. Education and knowledge are key. Truth matters. But there is a horrible agenda a foot and the American people are allowing themselves to be hoodwinked (fooled) and it is going to cost them dearly. Their behavior is being severely altered by the unethical marketing of food. False or misleading claims on products, selling harmful products, unfair target marketing of children and unfair prices: are all part of the unethical-marketing strategy that is happening just for profits and most likely other nefarious purposes.