As the old world collapses and TPTB officially transition to The Matrix 2.0. The collapse will to awaken the normies, they'll just latch onto the next controlled paradigm. Like a wild animal, they've been domesticated in a sense and can no longer adapt to surviving in the wild. In this case being independent thought. As true freedom requires thinking for yourself they will always shun objective truth and reality in favor of some snake oil salesman selling predigested thoughts and opinions.