Not a criticism of the company per se, but I was walking around Philly and needed a light for my Newport Cigarette. Asked a dude who was obviously from out of town if I could use his lighter. He obliged. I noticed he was wearing a Black Rifle Coffee hat, and while I don't respect the company, I like seeing conservatives in Philly. I say >Nice Hat And he proceeds to give me the dirtiest look I've ever gotten. Fag said nothing, didn't even try to step. And I was actually trying to give him a compliment. Black Rifle Coffee consumers just be like that.