before i went hoity toity coffee snobby, Illy and Cafe Bustelo were my brands. but once i found single origin coffees and experienced how different regions produce distinctly different flavor profiles, i haven't bought coffee in a store in years. i also found that the most expensive coffee beans in the world doesn't mean it is palatable to the drinker. coffee, like all things sensory, is a personal thing. some people like dark roast blends and some folks like the earthy pepper of a sumatra. i personally can't stand coffeehouse offerings, but then i haven't been to a crap ton of those.