I'm still boycotting Coke for telling their employees to be "less White" and Gillette for the "boys will be boys" commercial. But the fact is that thinking boycotting works is no different than thinking the silent treatment works. Until "complying" businesses start burning down, and the fear of compliance outweighs the fear of government and fines, then they won't change. Also, thousands of businesses burning to the ground will trigger a small amount of change. But burning down just a few politician's homes will trigger a large amount of change.