I'm not terribly familiar with the rules. I assumed it was started by internet virgins without girlfriends and would mainy apply to jerking off.
That is what the establishment would want you to think. Who knows the actual origin. That said, the ongoing theme is that it confronts porn addiction and using masturbation as a crutch among other things. When you consider the physiological implications of excess engagement, NNN becomes even more beneficial.
The biggest appeal is that it terrifies the establishment to their core to think that people are resisting porn.
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