Masks are a way to both conform and be part of a faceless mass, and to "express yourself" with various designs and styles and colors. Masks represent a tribal identity, the Orange Man Bad tribe. Now that the Orange Man has been vanquished, the tribe has turned to any they perceive as having possibly voted for Orange Man or who has beliefs or ideals that have been deemed "taboo" by the (((tribal leaders))). And the way to identify these Wrongthink violators is by our lack of a mask. Therefore they mask as a war uniform for their tribal war of genocide against the Vaxxless Ones, the ones who refuse the holy sacrament of the Orange Man Bad tribe, which they refuse to acknowledge was developed under a program instituted by Orange Man. Sort of like how the Bible preaches Temperance in many multiple passages, but then uses an alcoholic beverage as a stand-in for the ritual blood sacrifice of (((Jesus))) in which we're all expected to participate with our mutilated cocks tucked between our ass cheeks apparently.