It's a dynamic between thesis, antithesis and synthesis, that is exploited in the information landscape, in culture, politics, etc., to move public opinion, behavior, beliefs, etc., in a desired direction, on a large scale. For example, abortion acceptance/normalization : Thesis : "My host nation is staunchly Christian, therefore opposed to human sacrifice, and as a worshipper of Moloch I'm compelled to change that." Antithesis, deliberately fabricated to clash with the Thesis : "Women should be able to (((abort))) their unborn child, they deserve to be free of the responsibilities of pregnancy because sexual liberation, "my body my choice", feminism, the patriarchy, etc., also it's just a clump of cells." Synthesis, obtained by framing/influencing/controlling the narrative as the clash between Thesis and Antithesis gradually unfolds : "Child sacrifice normalized as a medical act, a woman's health choice, buttressed behind the rhetoric of women's rights."