Yeah more broadly it is probably that. The craze kind of started with La Croix I think. I also don't think the sugar and soda industry is a fan. There was this fucking delicious Dr Pepper seltzer water. It was a rarity when it wasn't sold out, but for the last year I cannot find it anymore. I have to imagine seltzer waters are cutting in to corn syrup water profits. Big Soda destroyed my glorious Dr. Pepper water.