Wonka basically enslaved an entire race for his insane experiments on the promise that he'd feed them chocolate.
Don't lick the schnozzberries.
I thought the whole shnozzberry thing was him trolling because he hated the movie. Ie because they couldn't memory hole the shnozzberry reference in the movie he could retroactively define it as a penis in a later book. Making someone else look bad for using such a dirty word
I always assumed it was testicles.
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