Business is about meeting a need. Do you need a computer? I sell computers. If you are in the business of selling computers, you want to focus your efforts on the people who need to buy them. That is your market place, and exactly nobody else. What need is it that people have, that you think you can meet? This you need to know. Will they pay you for that? They will if they think they really need it, even if they actually do not. Actually is not actually so important, so much as the perception of actually in the customer's mind, which is the critical factor. When it comes to meeting that need, is that something you can actually do? Do you know it with 100% certainty in your mind that yes, you can deliver as promised? Selling something, anything really, is a lot easier to do if you believe in it yourself. Of course you can deliver, for that is why you are in the business. That is what you do. I build, repair, and sell computers. I know all about it. That is what I do. Of course I can deliver. We do it every day. I am exactly the right person you need to be talking to. So you need a computer? Tell me more about what you want your computer to do for you, and I can help you to pick out the right kind of computer to meet your needs. I am an expert. This is the real test. In the private sector you have to deliver. If you can do that, reliably and consistently, word gets around, and people will rely upon you. So you have to keep your word. Be careful how you give it.