Correct - beta game. "Beta male game focuses primarily on identifying and assimilating themselves to be more like the women they hope to connect with, but it goes further than this. The methodology dictates that the Beta be perceived as being unique (or at least set apart) from the more “common” Alpha males whom his desired women naturally prefer. This is the beginning of the “not-like-other-guys” mental schema he hopes to evoke in his idealized woman." "Feminine society (both beta men and women) rewards him for more closely assimilating its ideal – be more like an archetypal woman; sensitive, empathic, emotional, security-seeking, etc." - Rollo Tomassi https://therationalmale.com/2011/09/02/beta-game/