Benefits for social media are the ability to quickly disseminate information and to communicate with people you would normally never have the chance to.

I would argue the cons for social media are skewed perspective of reality and potential to feel more isolated than you actually are.

People use social media more and more every day, yet people claim they are the loneliest they have ever felt. Real face to face interpersonal relationships need to still happen and I feel like people get less and less of it as time goes on.

Low effort way to catalog and show off photos. Dopamine generation (women especially) from attention (gamified as likes and comment counts). Helps fill (artificially) the human need for validation of their existence. Low effort way to remember names and contact info.

Control the flow of information and also define what is socially acceptable to talk about.