The coke, "be less white" is an internal employee brain washing campaign, not an advertising campaign. The company I work for also virtue signals with internal brain washing like "LGBT" awareness, "unconscious bias" training and so on. Once this bullshit leaks out, it then appears to look like a national advertising campaign. But nothing beats Gillette's "toxic masculinity" national ad campaign.
For what it's worth, I stopped drinking Coke a long time ago anyway. I plan to avoid all national brands as I can and opt for locally produced items. Goya is an exception though.
The coke, "be less white" is an internal employee brain washing campaign, not an advertising campaign. The company I work for also virtue signals with internal brain washing like "LGBT" awareness, "unconscious bias" training and so on. Once this bullshit leaks out, it then appears to look like a national advertising campaign. But nothing beats Gillette's "toxic masculinity" national ad campaign.
For what it's worth, I stopped drinking Coke a long time ago anyway. I plan to avoid all national brands as I can and opt for locally produced items. Goya is an exception though.
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