I think it sends them a stronger message not hey I'm not buying your shit that poisons me and makes me fat and unhealthy any longer I hate you your product and your anti white bullahit so much I'm spending money to send your evil shit back so you truly know that I'm not just boycotting this month this year I'm done with you forever and will be letting every one know your products are not welcome any where I spend my money. So that's why