Someone selling their soul for success doesn't happen in one dramatic event with a shadowy man like in an evangelical comic book. It happens very slowly and gradually. One small decision at a time. Each decision you make, despite knowing it's wrong, feels good in the moment and is cheered on by people and powers around you. You enjoy the attention and praise you are getting. Maybe it isn't wrong after all? Month after month, year after year, until one day you wake up and realize it's to late. You have chosen Hell.