Narcissist whores who are followed by other narc whores.
Influences are people who cultivate a persona through social media outlets to reach a targeted audience and influence their decisions for purchases, politics, and social discourse. They are actors selling a product. They are companies.
They are very effective because people only see the end result and believe it to be real. They see a "get rich quick I could do that" story and dream about becoming one themselves. Much the same way "amateur porn" and "reality tv" is a highly produced product made to look organic, influencers are constantly working behind the scenes with producers, manufacturers, marketing analysts, and crew to create high quality "amateur" content.
People with no real personal life. The interwebs are their world.
The MSM
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