The fact that you have asked the question means you don't understand what NLP is. All media is NLP, by definition - it wouldn't do its job if it were not, and therefore it wouldn't be paid for. Popular media buying is extremely expensive. Corporate entities would not be paying for these things if they were not altering your behavior. NLP is an example of misunderstanding the way the human mind works, or rather, it is a special case of what we do every day - set aside during a time when people were becoming obsessed with the connection between language and hypnosis. ALL language is programming. The combination of using image, space, and time to elicit greater emotional impact, and recruit the limbic system makes the message of any language more effective. NLP is just the awareness that your language and the language of others programs you, rather that you are programmed to be programmed by it. In ancient days, it was just called magic. Everything that makes NLP effective is present within and understood today by modern marketing. It is the job of marketers to study language patterns, images, and concepts that motivate people to change their behavior. It's their job to NLP. When you're making a case to a loved one to get them to do something, you're using NLP. So? Intentionally modifying your language to produce the highest effect by invoking the greatest feeling? That's just called intelligence. I think it might be better to think of NLP therapeutically only in the sense that when you use it to modify your self-talk, you're effectively teaching yourself how to speak to yourself in more effective ways, primarily by using language that avoids your higher cortical functions and gets to the older parts of the brain. Playing with the size of images, the sounds of words, and creative visualization - anything that embellishes on just the plain semantic content - is going to make it more effective. There is still a lot of mystical infatuation with hypnosis in our society today that comes down to us from the 18th century. The reality is we are all in some state of hypnosis for most of our day, and *all learning* occurs through hypnosis.