It's all about the data. As a psy op to keep non college educated white men actively engaged in supporting Trump, Q was a masterstroke. Nobody ever tried to build a voter base around white men who work with their hands or back because there was no fucking point. This demographic just couldn't be relied upon to show up large on election day. Getting them all to think they were saving the world from child molesters by voting Trump sounds crazy, but it fucking worked. The growth of data harvesting and electoral analytics means we're going to see more of this sort of underhanded shit. It's the data age.